Creative Director
Finessed.

Tucson Passport Edition 01

The second installment in the Passport Project, was inspired by the powerful voice of the first's neighbor. In cooperation with the big-hearted folks at Why I Love Where I Live, the Phoenix Passport team, and Ash Ponders, Tucson's little red book came to be. Tucson Passport Edition 01 is another hyper-curated, print-free, free-to-take guide by those who know its city best.

Visit the Tucson Passport site.

Finessed.

Finessed.

Following the positive response of Phoenix Passport, and overwhelming demand for further copies came the subsequent interest from our neighboring city, Tucson. At the time, the Phoenix Passport team were already discussing Edition 02, but we couldn't ignore the opportunity to expand the range of our project. Our friends at Why I Love Where I Live stepped up to the plate to help bring this guide to fruition.

Weeks of relentless finessing evolved the design and text within the pages of the book. We built upon lessons learned of Phoenix 01. Alex Leiphart refined an incredible layout, while Ash Ponders delivered an incredibly thoughtful forward, and supplementary content. Shelby Moore joined in the curation of lists under the brilliant inspiration by Why I Love Where I Live, Alex & Kriten Tovar. Additional, city-native curators included our friends Bryan & David. As was done with Phoenix, the tradition was secured that a local artist have free range over the cover. For this, I suggested Tucson-favorite, Emily Orzel, and she graciously joined the team. Michelle Johnson once again directed many aspects of the project, Tucson was something she personally was looking forward to working on, prior to its liftoff. She engineered the relationships between all list curators, Alex & Kristen Tovar, Tucson's launch partners, and our team in Phoenix.

In many ways, Tucson Passport Edition 01 is a strengthened representation of collaboration between community and the doers at charge.

 Michelle Johnson and I found a seemingly fitting "Tucson-Passport-red" wall after picking up the books in Phoenix prior to driving them to Tucson.

Michelle Johnson and I found a seemingly fitting "Tucson-Passport-red" wall after picking up the books in Phoenix prior to driving them to Tucson.

 Photo by Emily Orzel

Photo by Emily Orzel

 Photo by Michael Miller

Photo by Michael Miller

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